What to Look for When Choosing a Domain Name
A domain name is the ideal way to promote your company, product, or brand since it is the first thing that people see when they search for your website on the internet. Companies or individuals can register a domain name for a variety of purposes, including the following:
In order to create a professional website,
In order to create a personal website
To have an e-mail address that is unique to you
with the purpose of generating parking revenues
in order to resell it (invest)
Before we get into the specifics of what makes a good domain name, let’s take a step back and look at how you may register your own domain name. This may be accomplished in one of two ways: purchasing or leasing.
PURCHASE OF A DOMAIN NAME
Depending on the TLD, a new domain name can be purchased for as little as €15 per year (Top-Level-Domain, this is the combination of letters after the dot). Instead of purchasing this domain name, you are only “renting” it. In line with the regulations established by a registrar, you purchase a license to use a certain domain name that you choose. Among the registrars for.nl websites are SIDN, DNS Belgium, and Verisign. Among the registrars for.com websites are SIDN, DNS Belgium, and Verisign, among others. As long as you continue to pay your monthly or annual payments, you will be able to use your domain name indefinitely.
RENTING THE USE OF A DOMAIN NAME
The fact that you are leasing a domain name means that you are actually utilizing one that belongs to someone else, which may explain why this rarely happens in extremely rare instances. In the event that a person does not have the finances to purchase a domain name right away, they may choose to lease one instead. In this situation, the domain name will be purchased on a monthly installment basis.
The first impression is really important.
Making a good first impression is critical since it is the impression that people will have of you that they will remember. When it comes to a website, your domain name is the first thing that visitors will see, therefore it is critical that you make a strong first impression. Having a domain name and email address that are the same increases your credibility as well. For example, if your firm is named London Real Estate and your domain name is realestateinlondon.com, your company is called London Real Estate. Your company’s name does not correspond to the domain name, which can cause confusion among your customers. They will most likely look for a website such as londonrealestate.com, which is not the website of your company’s website. When selecting a domain name, be certain that it corresponds to your company’s name as well.
In addition, as previously stated, your email address should be consistent with the domain name. An email address such as ‘email@example.com’ appears more professional than a generic one such as ‘firstname.lastname@example.org’.
The TLD you choose for your domain name should be taken into consideration when selecting your domain name since it communicates a certain message to your customers. If you are the owner of a Dutch firm, you will almost certainly choose the a.nl domain name. However, if this specific domain name has already been used, you may choose for an a.com domain name, which will give your website an instantly more international appearance.
You have complete influence over the digital first image that people get of you, so think about it carefully.
THE IMPORTANCE OF SELECTING AN APPROPRIATE DOMAIN NAME
Domain names are impacted by supply and demand in the same way that our economy is. The more popular a domain name is, the more it will cost to register it.
Between 1995 and 2000, premium domain names such as website.com, realestate.com, and auction.com were still available for registration, as were several other premium domain names. Many investors would give everything to get access to a time machine so that they could travel back in time and register these domain names, which are now quite valuable. An extremely restricted number of these so-called “premium” domain names are available for registration. The greater the number of domain names registered, the less domain names will be accessible.
A domain name like realestate.com will receive a large number of ‘organic’ visitors each day. The domain name, aside from attracting these types of people, will have a highly dependable and trustworthy appearance. UPS.com, Shell.com, and McDonalds.com are examples of websites that have precisely the same domain names as their respective corporations and are therefore regarded as extremely trustworthy.
When you go to the store to buy laundry detergent, you will most likely choose the brand that you have seen promoted on television since you will believe that you are already familiar with it. As you can see, this is practically the same when it comes to domain names, so you get the picture: having a reliable domain name is crucial.
HOW DO I SELECT A SUITABLE DOMAIN NAME?
The selection of an appropriate domain name is dependent on your objectives. Choosing a domain name for your (new) company or deciding whether to invest in a domain name are important decisions. Using the following example, we will show you how to choose a decent domain name for your company:
Do you primarily conduct business in a single country? Choose a country-code top-level domain (ccTLD) that corresponds to the nation in which you operate, such as.nl for the Netherlands. be for Belgium, or.uk for the United Kingdom, respectively. Are you a multinational corporation, or are you considering expanding internationally? Then a generic top-level domain (gTLD), such as.com,.eu, or.net, will be a preferable option.
Take into consideration the spelling of your domain name. The domain name flower.com is available for purchase, but the plural variant flowers.com is also available for purchase. In this particular case, the domain name flower.com would be more appropriate for a brand, but the domain name flowers.com would be more appropriate for a flower store. Aside from deciding whether to use a singular or plural term, the tense of a verb might also be important to consider. The domain name run.com would theoretically be more valuable than the domain name ran.com. However, the value of your domain name is still determined by the objective for which it was registered.
In addition, your domain name should be simple to remember and spell. The so-called radio test is an excellent technique of determining this. Consider the possibility of hearing a radio advertisement with the domain name shoezzz.com. Clients are likely to inquire as to whether the word is spelt with a ‘oe’ or a ‘oo,’ as well as how many z’s are in the word. There are exceptions to this rule, and not every domain name that fails this test is inherently undesirable. Consider the websites Netflix.com and Flickr.com.
If at all possible, make your domain name as brief as possible: the more words it contains, the less valuable it is going to be. A domain name like drivinglessons.com will be more valuable than a domain name like doyouwanttolearnhowtodrive.com in the long run. In comparison to typeinyourquestionandthissearchenginewillansweritforyou.com, the domain Google.com will be more valuable.com.
If you do decide to utilize several words, be certain that they are put in the proper word order before moving on. This appears to be a sensible course of action, yet it may go horribly wrong at times. A domain name such as cheaptickets.com will be far more understandable than ticketscheap.com, for example. This is also true for the so-called newTLDs: coffee.company is used instead of company.coffee in the example above.
Avoid using the dash (-) in your domain name if at all possible. These are not audible on the radio and so detract from the value of your website. Clients frequently fail to include a dash, resulting in a loss of important traffic.
Try to stay away from ‘hacks.’ Domain names such as barbecu.es and swimsu.it are examples of this. They are difficult to comprehend and almost always need additional clarification, which consumes important time – particularly when it comes to advertising.
When choosing a suitable domain name for your organization, you may utilize any or all of the previously mentioned ideas and tricks. If you are considering purchasing a domain name as an investment, there are a few additional considerations that you should keep in mind. We will return to this topic in a later blog post.