The Most Common SEO Myths That Everyone Should Be Aware Of
Myth #1: Only the first position is important.
Numerous ebooks and other resources that company owners may utilize will place a strong focus on the importance of being at the top of search results, whether those results are found on Google Search, other search engines, or even in areas like social media, among other things. However, surveys have shown that individuals will frequently look at other options and will scroll down the page to find them. Being at the top of a second page, for example, may be quite advantageous in terms of increasing visitors. Furthermore, search engine ranking is only one piece of the issue. Now that Google includes other results on the page, such as social recommendations and local results, there are a plethora of options available to you, and being first is no longer as important as it was in the past.
Myth #2: You can perform SEO on your own without hiring a professional.
Simple SEO is following a set of strategies and procedures in order to enhance the likelihood that online users will visit your site. True, anybody can learn these strategies, and if you own a website and want to handle your own SEO, you can devote the necessary time to learning and implementing those techniques yourself. SEO, on the other hand, can be complicated and encompasses a wide range of abilities, including internet marketing, coding, technical issues, and public relations. The majority of business owners just do not have the resources necessary to perform excellent SEO, which is why there are so many SEO companies available to assist them. When it comes to achieving genuinely excellent outcomes, a basic IT worker or online marker is frequently insufficient.
Myth #3: The importance of META tags cannot be overstated.
It used to be that every page on your website required META tags in order to achieve good search engine rankings. This consists of little pieces of code that would provide Google with a list of keywords as well as a brief explanation. In order to determine what your website was about, the search engine would use them as a starting point. These, on the other hand, have no effect on your rating any more. When it comes to indexing websites, both Google and Bing have ceased caring about META tags. They are not, however, completely ineffective. For example, your description tag will most likely be the text that appears next to the link that displays on the search result page, so it is still an important part of the whole process.
Myth #4: Domain names with a high concentration of keywords are ranked higher.
Back in the dotcom era, the URL you used was extremely significant, as was the domain you chose. Google put a high value on domain names, and if you were able to secure a domain name that contained your keyword, you would have a significant edge over your competitors. This is why a large number of businesses purchased domain names for a large sum of money in the late 1990s. However, the indexing process now just looks at the actual content of your sites, rather than the domain name associated with them. That name is still essential since people will continue to see it, but it will not help you to go up the search rankings.
Myth #5: You must submit your site to Google or other search engines. False.
It used to be that all search engines included URL submission forms, via which you could submit your website to Google and other search engines. In reality, they continue to do so, but the procedure is no longer essential. Currently, the crawlers that these search engines employ are smart enough to detect any new website within days or even hours of its launch. When it comes to uploading your site, the only time you should be concerned is if, for some reason, it is not indexed automatically after a few days of being online.
Myth #6: Submitting a sitemap will help you rank higher in search results.
Google provides a webmasters interface, via which you can submit a sitemap, which is an XML file providing links to every page on your website, to Google. Some website owners spend the time necessary to submit such a file each time they make a change, however this is not required in all cases. Sitemap submission has no effect on your results; it just adds pages to the index that may not have been indexed previously. If your website is standard and contains links to all of the pages, then this will not be required in your case.
Myth #7: Search engine optimization has nothing to do with social media.
Prior to the introduction of social media platforms such as Facebook and Twitter, search engine optimization (SEO) was the primary method of obtaining organic traffic. However, social media is already ubiquitous, and the distinction between the two is becoming increasingly blurred. While some marketers still view search engine optimization and social media to be two separate entities, the reality is that they are extremely intertwined. For example, Google now includes results from its own social networking site, Google Plus, in its search results. In the event that you can convince enough prominent individuals to talk about your product and link to your website, their recommendations will appear in any Google search result that their friends perform. This has a direct impact on SEO. By offering their Open Graph engine, which searches for information based on friends and interests, Facebook has begun to compete with Google in the search space. Consequently, the two realms are intimately intertwined, and their relationship is growing stronger all the time.
Myth #8: Google is incapable of reading CSS files.
Myth #9: You must keep your home page up to date all of the time.
Some individuals believe that by constantly changing their home page material, they would rank higher, while others believe that by not updating it, their rating will plummet. In most situations, this is not the case, since if you have a sales page that provides a product, there is no incentive to update that page unless anything about the product changes, which is something Google anticipates.
Myth #10: The H1 header is more important than the body of your material.
Google and other search engines are aware of the structure of your page, but you must keep in mind that many websites are built in a completely different way. Therefore, no single tag has a higher value than another in terms of identification. For the purposes of this article, an H1 tag is a simple header that is associated with a CSS entry that allows the user to see your website in a certain way. It makes little difference to Google’s ranking of your website if you use H2 tags instead of H1 tags, or if your keywords are mostly found in the text rather than a specific CSS element.
Myth #11: Including links to other highly rated websites can improve your search engine position.
Some websites attempt to connect to a large number of other high-authority websites in order to improve their ranks, however this is ineffective. Google utilizes PageRank to determine where your site will appear in search results. Because PageRank is dependent on how helpful your site is to others, Google will only consider how many other people link to you when determining where your site will appear in search results. It makes no difference whether or not you link back to them. A site may otherwise get to the top merely by connecting to millions of other sites, which is not the case in this instance.
No. 12: Using automated SEO techniques is usually considered spam.
People that do not want to be considered spam employ automated SEO strategies that are not considered spam. Many businesses have extremely large websites, and they rely on automated scripts to do a large portion of the dirty work associated with SEO. The outcome of a technique determines whether or not it is spammy, not the degree to which it has been automated.
Myth #13: PageRank is the sole criteria that matters
It is PageRank that decides how valuable a website is to other people, and it is used by Google in order to rank websites. However, according to Google, the final result incorporates information from hundreds of additional sources as well as the original input. When your site is suggested by others on Google Plus, for example, you can immediately observe the impact of this factor. This demonstrates that it is not simply PageRank that is important. Despite the fact that the firm is keeping quiet about how many inputs there are and how significant each is deemed to be, it is apparent that there is more to it than just PageRank. Having said that, it is still commonly thought that PageRank is the most significant element, and that a PR1 website is always preferable to a PR3 page in terms of search results.
Myth #15: Search engines are unable to see the title tag in HTML.
The text that is visible to people on your website, such as what shows on the screen and is displayed in a web browser, constitutes the majority of what Google sees on your site. As a result, it would be simple to conclude that the title has been passed over. However, your title is extremely essential for SEO purposes since it is the language that displays on the link that people will click on when they visit your website. Not only is it being used by Google to improve your ranking, but it will also be visible to anybody who visits your site and clicks on it.
Myth #16: Usability has no impact on search engine optimization.
The entire purpose of SEO is to increase traffic to your website and keep visitors on your site so they may be amused or purchase your products and services. As a result, search engine optimization and usability are inextricably linked because it is the latter that determines whether or not a visitor will remain on your site for an extended period of time. The likelihood that visitors will go on to the next search result is quite high if your site is difficult to use or navigate. In addition, the search engines themselves will take into consideration the layout and usability. If your site is difficult to browse for your visitors, it will be difficult for the crawler to traverse as well, and having poor usability can have a negative impact on your search engine results.
Myth #17: Backlinks from.edu and.gov domains are the finest.
Because they are generally legitimate government sites that are well-maintained and free of spam, it is true that most.edu and.gov websites are well-ranking and have a high authority. Although this is a consequence of the way they are maintained, it does not imply any assurance. The sheer fact that they have a domain that ends in.gov or.edu has absolutely no effect on your rating. If you have a backlink on one of these websites, it will only be as effective as the level of authority the website possesses. The fact that it is an educational or government website provides you with no advantage. Placing a backlink on an obscure.edu website will not benefit you any more than posting a backlink on an obscure blog site will.
Myth #18: Search engine optimization is focused on the number of links a website has.
Believing that the success of an SEO strategy is determined by having the most number of backlinks feasible is to misunderstand how ranking works. Any ranking algorithm, whether it is used by Google, Bing, Facebook, or another search engine, will rank websites based on a variety of factors. To be a great SEO practitioner, you must consider all of these elements, and having a large number of links is only one tiny piece of the overall jigsaw. In addition, each link has a unique quality value. Sometimes, a single link from an established news source that mentions your product will be far more beneficial than spamming hundreds of connections to unrelated blog sites.
Myth #19: Backlinks are more essential than content
SEO is often time- and money-consuming, and as a result, it is unreasonable to expect to be able to accomplish everything feasible in every aspect of internet marketing. So many decisions must be made, and some may be tempted to place more emphasis on link development than on content creation. The aim of SEO, on the other hand, is to increase the amount of visitors to your website. Quality, rather than quantity, is really essential. Because your site has no value to anyone because it lacks decent content, it will rapidly lose any advantage from the additional links that were provided to you in the first place. As a matter of fact, the most helpful hyperlinks are rarely those to which you have direct access. They are product reviews from celebrities in your niche, news sites, and anybody else who has previously established themselves as an authority on your product. If you have good content, those links may really come to you on their own, either through public relations or word of mouth. However, a large number of backlinks from low-authority blogs will be of little benefit to you, and whatever ranking you may achieve as a result of them will be short-lived as those sites work to remove those connections. Instead, concentrate on your target audience and make an effort to understand who you are writing for. When you provide high-quality content, you are benefiting your site more in the long term.
Myth #20: Using paid links will result in your website being blacklisted from Google.
There are a variety of methods for obtaining connections, some of which need some form of payment. However, not all sponsored links are harmful in the same manner; it all depends on how the money is made. For example, many websites, such as Google, provide advertising services to users. Alternatively, you may purchase an ad on Google Adwords, or you could use another ad network, and many websites provide their own ad services. Even while some of them will not provide you with a ranking, others may, and those are totally valid as well. Paying a site that specializes on your specialty to have a link in a strategic place is unlikely to result in your account being suspended, but you should be aware that there are ways that might result in this. Purchasing low-quality links in large quantities is one of the most effective methods of having your site removed from the index.
Myth #21: Having good material is sufficient.
Just like developing an army of links will not help you maintain traffic for an extended period of time, having strong content and nothing else will not help you maintain traffic for an extended period of time. The majority of individuals think that having quality content is essential to having a successful website. By providing your visitors with interesting and helpful content, you can ensure that they will return to your site and remain there for an extended period of time. However, merely constructing it will not bring it to public attention. Even a really good website would require some SEO work in order to attract visitors. Branding is extremely crucial for any website, and getting your brand in front of as many people as possible through SEO is the only way to get those eyeballs on your content. All of your articles and posts must be accompanied with strong inbound signals, and this includes using many of the traditional SEO techniques that may help you rank higher in search engines so that more people can find your material.
Myth #22: Certain websites are targeted by Google for punishment.
Anyone who has worked in search engine optimization has been perplexed at some point by unexplained dips in ranking. Even though it appears that you done nothing wrong and that you boosted all of your marketing efforts, Google has decided to rank you lower for whatever reason. Most of the time, it is simple to believe that your website has been penalized in some way, but this is not always the truth. Google makes it quite clear that they would only penalize websites that violate their terms of service by actively pursuing unethical techniques such as spamming people. The majority of the time, the problem is somewhere else. One possible reason for this might be actions taken by other sites that you were not aware of. For example, your competitor may have acquired a significant number of links as a result of their appearance on a famous television show. It’s also possible that Google altered a component of their internal algorithm, which happens pretty frequently and can have devastating consequences for some websites. Many people are still remembering the Panda update, which affected the rankings of millions of websites. Unfortunately, in these situations, it can be quite difficult to identify and correct the underlying problem, and you may just have to put in more effort on SEO in order to regain your ranking. Stay away from the temptation of resorting to spamming techniques or blaming Google for the situation.
Myth #23: If you use Google AdWords, you will receive preferential treatment.
Google AdWords is a highly helpful service that allows you to post advertisements on other websites in order to promote your own. Including it in every internet marketing strategy is essential. AdWords, on the other hand, offers nothing to assist you improve your rankings. There is a misconception that since a firm pays Google, the search engine would give them preferential treatment in organic search results; however, this is not true. If you look at any normal search page, it is easy to notice that organic results are clearly distinguished from sponsored advertising. PPC advertising will offer you a ranking in the sense that it will allow you to be visible on the advertisements side of a web page, but it will have no effect on your ranking on the organic side of the page in any manner.
Myth #24: Search engine optimization is something that is done just once.
This is a mistake that many websites make. When a site is brand new and has only recently been built, the proprietors will invest in some SEO and then believe that everything is complete and finished. SEO, like traditional marketing in the real world, is not something that can be completed once and then forgotten. Instead, it is a continuous operation that must be completed over an extended period of time, typically throughout the duration of the site’s existence. This is due to the fact that the web is not a written encyclopedia, but rather a media that is continuously changing. New rivals emerge, search engines alter their algorithms, new marketing opportunities present themselves, and links that were once valuable might become stale and no longer serve a purpose in the search engine’s algorithm. By regularly monitoring your SEO efforts, you can guarantee that your ranking does not decline and that you can continue to invest your time and resources in new strategies that may prove to be more effective.
Myth #25: Search engine optimization companies can guarantee results.
This is a fairly frequent, although entirely erroneous, claim that certain marketing businesses like to make in order to gain attention. They assert that if you follow their instructions, your outcomes will be assured. To be sure, no one can claim that a certain approach is completely failsafe for the same reason that SEO is not something that should be done once and then forgotten. Everything changes quickly on the internet, and you never know when something that was previously functional will cease to function. Some techniques are plainly superior to others, but none are certain to be effective. Also, if there was a secret formula for achieving a high ranking, you can be sure that it would be discovered at some time, and then everyone would be employing the same strategy, rendering it completely ineffective.
Myth #26: Including too many links on a single page might result in a penalty.
Some individuals have been advised that having a specific number of links on a website might be detrimental to your search engine results. For example, including more than a hundred links on your landing page will be detrimental to your search engine rankings, and you will be penalized in some form as a result. While it is true that spamming links on a page is something you should avoid doing, and while the Google bot has techniques to detect whether a page is a link bait page, you should not be scared to develop pages that have a large number of connections to your website. As long as they are relevant and are part of your site’s usual navigation, you will not be penalized for including them. The worst that may happen in these situations is if Google decides to disregard links one hundred percent of the time, but that’s about it.
Myth #27: Internal links aren’t important for search engine optimization.
Many individuals just consider linking in terms of backlinks, and they only see it as a means of getting other websites connect to their own pages. Internal linking, however, is as vital, just as your site’s structure is, because search crawlers attempt to behave as closely as possible like a typical web reader when crawling your site. If your website has poor internal navigation, Google will be able to identify this and may punish you as a result of this. Consider devoting the necessary effort to developing effective internal connections and a user-friendly navigation system for your website. While it is simple to complete, it is important that you do not neglect this step.
Myth #28: The amount of Facebook likes or tweets is the most important element in SEO.
When it comes to finding information on the internet nowadays, social media has taken a major role, with search engines feeding the signals produced by these sites directly into their algorithms in near real time. Because of the amount of time individuals spend on social media sites such as Facebook and Twitter, no modern business should neglect social media. However, no single social media site can be considered the “Holy Grail” of SEO. Even though obtaining Facebook likes might be beneficial, it is not much more so than the several alternative strategies that can be employed. Other arguments contend that, while many people spend a significant amount of time on social networking sites, they do so to communicate with friends rather than purchase products, and that the benefit of a like is still not as well understood as the benefit of ranking highly on search engines such as Google. You should not neglect conventional SEO in favor of just concentrating on social media.
Myth #29: Keywords are no longer significant
It used to be common practice for websites to include a paragraph at the bottom of the page that was densely packed with keywords in order to attract more visitors, a practice known as keyword stuffing. Knowing marketers have recognized in recent years that this is no longer necessary, and in fact, it is a technique that is strongly discouraged by search engines. However, this does not rule out the importance of keywords as a marketing tool in the future. It is still important to include a significant percentage of your keywords in your actual content, even if you do not want to use keyword stuffing on your website. When someone searches for a certain phrase on Google, the amount of time that term appears on your page is still strongly evaluated in the decision.
Myth #30: Using larger headers will help you rank higher in search results.
Because search engines examine the structure of your site, header tags such as H1 and H2 are important. You must have headers that make sense and contain your keywords in order for the search engine to understand what the content is about. Nevertheless, the size and style of these headers, including the CSS arguments you use, do not matter because Google and other search engines are more concerned with the content and usefulness of the page than with the creative design.
Myth #31: Keywords must be precise matches to be effective.
While it is true that words must correspond to what people enter into a search engine, there are several compelling justifications for utilizing terms different than the keywords you have chosen. For example, most terms have a large number of synonyms, and users frequently use those synonyms in their searches. By using a bigger number of keywords in your campaign, you can be certain to capture those searches as well. As a side note, while keywords will get your site to the top of the search results, whether or not someone will click on your link is dependent on what the headline of your link says. You earn more than you would by merely repeating a list of keywords in a creative headline, something that people would want to click on.
Myth #32: No longer is PageRank important
When Google originally became the dominant search engine and everyone got obsessed with ranking highly, PageRank quickly rose to the top of the list of criteria that every marketer sought to achieve. It used to be, and it may still be, the input statistic that had the most impact on a ranking, but Google has made it plain on several occasions that sites are evaluated based on hundreds of other criteria, not only PageRank. It’s as a result of this that some people have ceased worrying about their PR rating. However, this does not rule out the possibility of PageRank being obsolete in the future. While it is true that you should devote your time and attention to other matters, you must also keep an eye on your PageRank.
Myth #33: Google Analytics has the ability to track and spy on people.
Due to the popularity of Google Analytics, which is utilized by websites all over the world, some individuals have come to believe that they are being spied on. However, the firm has said on several occasions that no personal data is transferred through the use of Google Analytics. Using this service on your own website, you will see that all of the data you have access to has been anonymized, and you will only see numbers rather than individual users, which is what you want.
Myth #34: You should wait until you have completed your website before beginning to worry about SEO.
SEO may be looked of as a kind of marketing, and while the majority of marketing efforts are undertaken after a site has been created, there are some measures that should be taken before the site is launched. For example, you should make certain that your website has a solid style, good navigation, META tags, titles, and so on and so forth All of these are aspects of search engine optimization and should be completed while the site is being built. Another thing to consider when creating an SEO strategy is that search engines may locate your site as soon as it goes online, so you want to ensure that it is ready when Google first crawls it.
Myth #35: Purchasing links, likes, or tweets can help your website rank higher in search results.
There are a plethora of websites that offer Facebook likes, followers, and other similar services. Those services are frequently offered at a low cost, such as 10,000 likes for $10. However, in the vast majority of situations, these are not worth the money spent. First and foremost, they are almost always bogus accounts, bots that just mass follow for a fee. Their social signals will not be seen by anybody because they are not genuine individuals, and as a consequence, they will not help you to climb the search engine results pages. Even worse, many websites, such as Facebook, Twitter, and Google, prohibit these sorts of activities, and if you are caught, you may be banned from the site.
Myth #36: Paid connections are always obtained from questionable sources.
However, it is true that a significant number of those purchased connections would originate from dubious sources, such as bots or proxies, in the case of bulk services. A large number of trustworthy websites, on the other hand, sell links as well, often in exchange for advertising or even preferential treatment. It’s possible that you’ll have highly valid connections on high-authority websites in certain situations, and those links will help your site rank higher on search engines.
Myth #37: Google is incapable of identifying poor or spammy links.
It is possible that some of those who purchase bulk links or who use automated ways to spam blog articles believe that Google will not discover them and that they will profit from their unethical actions. Given the fact that Google and other search engines are not a part of the secret police, this may really be the case in many instances. The greater danger, though, is that the websites on which your links have been put will be discovered and deleted from the index, or that the algorithm itself will be updated to make those connections irrelevant. When this occurs, you may see a significant shift in your ranking position.
Myth #38: You should avoid placing too many outbound connections on your website.
A minority of people believe that they should only connect to a restricted number of outbound websites. There is just one circumstance in which connecting to other websites can be detrimental, and that is if you join a backlinks network with the sole aim of improving your search engine position. In such situation, if one site is found, it is possible that all of them will be attacked. Other than that, Google and other search engines do not care how many outbound links you have, and there is no restriction on how frequently you can include links to other websites on your website.
Myth #39: If you have strong SEO, you don’t need to use PPC marketing.
Some websites will invest a significant amount of effort on SEO and get excellent organic results, but even in these cases, PPC ads may be beneficial. Surveys should reveal that it is not always the same people who click on advertisements vs those who click on organic links, making it beneficial to run both campaigns if you have the resources to do so. Furthermore, PPC links are guaranteed to cost you only when someone clicks on them, and they are not affected by algorithmic changes such as the Panda update.
Myth #40: It is possible to influence search engine rankings.
A common fallacy that many marketing websites try to spread is the idea that they can somehow control search rankings in a way that is outside of the scope of standard SEO techniques. The entire purpose of SEO is to attempt to improve your website’s ranking. If there was another approach that was proven to be effective, it would be considered part of SEO by definition. True, there is no magical technique to manipulate search rankings, and when someone claims to be able to do so, they are typically referring to immoral methods of increasing your ranking in search results. However, employing spam and other spammy techniques puts your site at danger of being hacked. You could get a boost right now, but you’ll pay for it afterwards.