Tips to Keep in Mind Before Purchasing a Domain Name
If you are considering purchasing a domain name, bear in mind that it is more than simply a website address. It serves as a company’s brand name and identity. Take the time to complete your research and pick a name that will fit the demands of your clients and consumers before making a purchasing decision. For your convenience, we’ve included 10 pointers to help you make your decision.
1. Look at the websites of your competitors.
You should begin by researching the brand names of your rivals’ websites and blogs. Make certain that the name you pick is appropriate for your company. For example, if you sell bicycles or bicycle parts, the domain name should include the words bicycle or bicycle parts.
In addition, you should utilize a tool to determine whether or not your preferred name is accessible. If your preferred name is not accessible, you can make minor modifications to it to make it more available.
2. Select a phrase that is simple to type and remember.
It is critical to select a web address that is simple to enter, pronounce, and remember. Therefore, the domain name should not have any unusual spellings, hyphens, or numerals in the domain name. If individuals are unable to write a name as soon as they hear it, it will be deemed a difficult domain name to remember. It is more difficult to recall the word “katz4life” than it is to remember the term “catsrock.”
Furthermore, it is preferable to avoid terms with similar spellings, such as ambiance and ambience, in the same way.
3. Select a Name That Is Shorter
Make certain that the domain name you pick is one that your customers will remember easily. As a result, it is preferable to choose for something brief. If the domain name contains more than one word, users will have to remember all of the terms in order to remember the name. It is tough to come up with a one-word name that has not previously been taken, but with a few minutes of searching, you may come up with anything.
4. Take into consideration new Extensions
Currently, the typical length of a commercial domain name (.com) is 15 characters, give or take a few characters here and there. Even if they are split down into numerous words, that is a large number of characters. The number of domain extensions has risen dramatically during the last two decades. Currently, we have around 300 extensions.
You are not need to use the a.com extension. If you want a different extension, you may get a domain that is simple to remember.
5. Examine the various social media platforms.
Before registering your preferred domain name, check to see whether it is accessible to be used as a handle for your social networking profiles on other platforms. Having the same social media username and domain name is a fantastic idea for promoting your company on social media. Additionally, visitors will have a simpler time finding information about your company on social networking websites as a result of this.
6. Do not use trademarks.
Make certain that your domain name does not contain any trademarks. The words “Nike” and “Facebook” are examples of words that cannot be used in a domain name for branding purposes. You will be in danger if you do so, and you may face legal action from these corporations.
In summary, we recommend that you take into consideration these six suggestions before settling on a domain name. Hopefully, these suggestions will assist you in making the right decision.