The Most Effective Traffic Sources for Your Website
I think that if you asked each webmaster or online marketer what they consider to be the most essential component of maintaining a website, they would all give you an answer that was in some way linked to site traffic. Firstly, because traffic is essential to the survival of your website; in fact, without traffic, you really don’t have a website at all.
The most important thing is traffic.
Traffic is what brings in the leads and closes the deals. Traffic of high quality is what generates your online money, whether it comes from advertising or from product purchases on your website.
There are sites that receive less than 50 visits per day, a handful that receive around 200 visitors, and one that receives around 2,000 people per day on my network of web properties.
Don’t leap to any conclusions; on certain days, a site with 50 visitors can generate as much revenue as a site with 2,000 visitors. Every aspect of the process is dependent on how successfully the traffic is converted into a sale. And, of course, it all depends on what you’re selling… whether it’s a $20 LCD cleaning kit or a gaming laptop that sells for more than $2000 dollars.
Whatever the case, if you want to make money online, you must first attract attention to your website. Generally speaking, the more traffic you have, the more money you will make; at least, that has been my experience. Because traffic is extremely essential to me, I keep extensive records and statistics on where my visitors are coming from on the internet. I need to understand what generates high-quality traffic and how to obtain it.
Consequently, I’ve outlined my five most essential traffic sources, as well as the marketing tactics I do to get that traffic, in the following section. This list may also be of use to you in terms of your own traffic and how to enhance it. Here are the top five sources of traffic for me…
1. Search Engine Optimization and the Search Engines
The search engines, particularly Google, are responsible for the vast bulk of visitors to my websites. My high ranks for my selected keyword phrases are the source of the majority of the traffic to my websites, as well as the highest quality traffic. If you do your SEO correctly and establish a large number of high-quality one-way links from relevant sites, you will see an increase in traffic. Creating a website with merely 10 or 20 pages is not an effective strategy; instead, construct a website with 1000 to 5000 pages. I understand that this will take time, but think of your website as a long-term business that you will be growing for years to come. Produce a large amount of high-quality material, and you will receive an equal number of high-quality visitors in return. It’s effective for me.
Article Marketing is a second option.
Article marketing is yet another extremely successful method of attracting high-quality traffic to your website or websites. Simply compose brief articles that are connected to the keywords on your website and include your keyworded links in the resource box. Distribute these articles over the internet. The authoring of original content, which I only post on one key website, is currently what is working for me at the moment. This strategy is being used with a variety of websites, including SiteProNews, Buzzle, and others. Just give it a shot; article marketing is still one of the most successful methods of obtaining high-quality traffic.
3. PPC – Pay-Per-Click (also known as Pay-Per-Click Advertising)
I understand that pay-per-click advertising might be prohibitively costly, but it can be the most efficient method to drive high-quality visitors to your websites. Be cautious and cautiously approach it until you uncover campaigns that work for you – and then scale them up to the next level of success. Microsoft Adcenter and Yahoo Marketing have now joined forces, and I’ve noticed that this is generating a lot of traffic for me. Google AdWords is certainly the best option, however they are a horrible hassle to work with and have grown prohibitively costly, at least for the terms I am targeting. However, if you have the money, you should consider using AdWords or any of the other PPC services.
Social Media Websites (No. 4)
Social networking networks, such as Facebook, Twitter, and LinkedIn, may generate a significant amount of traffic and word-of-mouth promotion for your website. For me, even though I haven’t developed these sites to their best potential, they continue to bring in visitors to my website. Having your pages bookmarked on some of these sites may bring in a flood of traffic overnight. While most of this traffic will be ephemeral, you can obtain a large number of sign-ups to your newsletter and various follow-up lists as a result of getting your pages bookmarked. In a different vein, albeit not precisely in the same league, I have had some success with YouTube videos that also generate targeted traffic. Don’t forget to include these social media and video sites in your traffic-generating campaigns.
Email marketing and follow-up lists are also important.
This is another another large source of “repeat visits” to my websites, and it is one of my most important ones. You must be continually compiling your various contact lists in order to follow up with them. Even if you only include a few easy viral messages in your emails, this will generate far more traffic than you would anticipate. If you provide important material, people will promote your content to their friends and coworkers; once again, word of mouth may generate a significant amount of traffic, especially in this day and age of social media platforms such as Facebook and Twitter.
In addition to these, there are several more traffic sources, such as press releases and banner ads, RSS feeds, offline advertising, and so on. If you have your own items to market, affiliates and joint venture partners will be your most significant sources of traffic.
